Business Podcast Marketing Case Study Proves Results

Business Podcast Marketing Case Study Shows How Podcasting Delivers Dramatic Results for Client. Podcasting has critical business showcasing potential. In the event that the business digital broadcast system and online perceivability plan is appropriately executed; podcasting can possibly be a promoting device that conveys extraordinary showcasing results.

The expert business advertisers over at have quite recently delivered another contextual investigation named “How to Use a Podcast to Promote a White Paper That Generates New Business Sales Leads”.

This contextual investigation is about how Bearing Point utilized podcasting to advance a white paper and saw join paces of more than 30% versus a conventional 10%. This is a 200% expansion over conventional advertising procedures.

Here is a short passage: “Dunay didn’t know whether the digital broadcasts would be a hit or not, particularly as his key possibilities will in general be genuinely traditionalist. So he didn’t turn out trumpets and strobe lights for the dispatch.

All things being equal, the group posted the digital recordings and declarations at a few related destinations including,, and iTunes (all of which presently advance webcasts free of charge.) They likewise revealed a public statement and an email declaration to the house list. Their first digital recording dispatched discreetly July 29, 2005.


Euphoria and jubilee! Many heads downloaded the digital broadcasts. Dunay had trusted that 10% of web recording audience members would react to the white paper download offer. All things considered, 30% did…”

This is an incredible illustration of how advertising experts ought to and could be utilizing podcasting to help their business. This is the eventual fate of podcasting, Podcasting will turn into an advertising instrument that conveys, teaches and drives audience members to activity. For this situation the activity was to download a white paper and adequately produce leads.

I have been attempting to illuminate the business markets of this pattern for as far back as 9 months. I talked about this very situation in a Podcasting White Paper that was delivered a couple of months back. Peruse the full contextual investigation at

Experienced web based promoting experts that have skill in the zones of web recording creation, procedure, and perceivability, for example, can assist your business with accomplishing these equivalent degrees of results. Simply making a web recording in a vacuum of room is some unacceptable system. Ensure that you accomplish greatest openness for your digital recordings so they can convey quantifiable promoting results.

Rodney Rumford has more than 18 years of involvement with the innovation field. He has held administration positions in Marketing, Business Dev, Enterprise Consulting, Sales and Engineering.